August 9th, 2012 will see He Ain’t Heavy pre-screen to a national audience of Fraternity Leadership, Politicians, Undergraduate Students, and Community Leaders at the 2012 Serious Sigma Summit in Charlotte, N.C. It’s a Private Screening, but maybe you’re connected to one of the men of Blue and White.
“This film is now starting to become a cinematic enigma of sorts,” said Director Dr. jeff obafemi carr. “i think i’ll coin that term as a new genre of filmmaking: ‘Cinema Enigma,’ kind of like Cinema Verte,’ only without the camera provocation. He Ain’t Heavy is sparking discussion like nothing i’ve ever seen or been a part of, and what makes it so enigmatic is the fact that it is equally being vehemently discussed by those who have and have not seen the movie.”
Most of the hype so far has come from the film’s explosive, yet deliberately vague Trailer on Youtube:
“People see that trailer and have a WTF moment,” carr adds with a smile. “Some of that has been shock. Some of it has been delight. Some of it, honestly, has been ‘Omigod, is that my frat?’ People have to wait until we get into theaters, or catch it at a festival to view it for themselves and see what everyone has been talking about.” There is a small caveat: carr is taking the film to select colleges for campus screenings this Fall. “We want to share it with the campus first, because that’s where the future is. Students want to see it because it reflects experiences they’ve had or even wanted to have. Administrators have been excited too, because it represents the first time you can see a film that explores several aspects of pledging, including the hazing, in a way that makes you have to discuss the issues honestly. It’s not one of those boring, slap-on-the-wrist-don’t-do-that talking head movies. This keeps it real. People laugh, cry, and feel everything these cats go through on-screen.”
Campuses can secure one of the remaining private screenings here.
From Charlotte, He Ain’t Heavy Heads to Atlanta for the Peachtree Village International Film Festival. That screening is open to the public, and advance tickets are recommended. Tickets can be purchased at PVIFF’s Website.
He Ain’t Heavy tells the story of five young men who pledge a prestigious African-American Fraternity, with one of them losing their life in the process, the result of an intense Hazing. Based on true events, the largely improvisational film–where actors were placed in the same scenarios as actual pledges with no knowledge of what was to happen to them from moment to moment–has garnered rave reviews in its limited screenings so far. It won the Tennessee Spirit Award for Best Feature Film at the Nashville Film Festival, and was recently selected to appear at the forthcoming Peachtree Village International Film Festival in Atlanta, GA.